Metro Electric plc

Metroelectric (The Company) is pleased to announce that Powabyke EV Ltd. its wholly owned sub­si­di­ary has signed a dis­tri­bu­tion agree­ment with Elmonet B.V. to rep­res­ent Powabyke through­out the Netherlands.

The agree­ment will run for a min­imum of one year and gives Elmonet B.V. exclus­ive dis­tri­bu­tion rights within the Netherlands. The agree­ment is renew­able annu­ally sub­ject to achiev­ing min­imum agreed sales.

Elmonet dis­trib­utes a range of elec­tric vehicles in the Netherlands includ­ing cars, vans, scoot­ers and now with the new part­ner­ship with Powabyke, elec­tric bikes.

Powabyke MD, Nick Child com­men­ted: “Elmonet have put a lot of thought into their approach and strategy for selling Powabykes and for main­tain­ing the repu­ta­tion of the brand which we have estab­lished over a long period of time. The Netherlands is the per­fect ter­rit­ory for e-bikes to thrive in . Elmonet is part of the 1bn euro Autobink group and we are both impressed with their oper­a­tion and flattered that they chose the Powabyke range of e-bike to dis­trib­ute’’

‘’When Powabykes begin to appear on the streets in the coun­try they will get noticed and I have every reason to believe that Elmonet will go from suc­cess to sucess with every order.”

Richard Knoop, General Manager of Elmonet B.V. commented on the new part­ner­ship: “If you look at the cur­rent Dutch mar­ket we are selling 150,000 elec­tric bikes a year in the Netherlands and so the num­ber has increased to a huge degree in the last few years. Whilst the Netherlands is a small coun­try, in cit­ies, work­ing loc­a­tions are close together so that offers the oppor­tun­ity to use the elec­tric bike for trav­el­ling to work, across town and for get­ting back home. Powabyke has proven itself in the last ten years and the bikes are reli­able, look styl­ish, com­pet­it­ive, and you can change the parts between dif­fer­ent mod­els, so in terms of after sales the product is very simple and cost effect­ive.”

Powabyke’s after-sales strategy of set­ting up an online portal for spare parts through the Powashop will be mim­icked closely by Elmonet’s oper­a­tion so that accessor­ies and replace­ment parts are easy to pur­chase via the inter­net.

Knoop explains: “In terms of a busi­ness model we are now devel­op­ing a new web­site for Elmonet that will launch at the end of May includ­ing the ‘web­shop’ that is con­nec­ted to 10-15 after-sales out­lets in the Netherlands. Dealers will also be able to order through that web­site and of course the dealer will get a dis­count. We are expect­ing to handle a size­able volume of orders through this online ‘web­shop’.”

The X-Byke range, includ­ing the X-6, X-24 and XLS mod­els were recently redeveloped as the Mk2 range with sev­eral improve­ments and a degree of restyl­ing. These mod­els, which reach speeds of 15 mph and can travel up to 20 miles on a single charge, are prov­ing pop­u­lar around the world after Powabyke have gathered momentum dis­trib­ut­ing in European ter­rit­or­ies and recently a deal was struck for dis­tri­bu­tion in the USA that will ensure Powabyke is inter­na­tion­ally renowned and the com­pany con­tin­ues to search for new oppor­tun­it­ies for over­seas dis­tri­bu­tion.